Tay Mauro

It's all about the experience

I’ve built my career helping iconic brands in the experience economy—theme parks, resorts, and attractions—drive growth through bold, data-driven commercial strategies.

From leading revenue and pricing at Merlin Entertainments to past roles with Disney, SeaWorld, and Cedar Fair, I’ve developed deep expertise across revenue management, pricing, marketing, and sales. With a CPA and MBA behind me, I bring both analytical rigor and operational know-how, and I have fun while I do it.

I thrive on building strategies that don’t just drive revenue but also create moments of joy for guests, because for me, work feels most fulfilling when I can see people having a great time as a result of it.

As a business leader and speaker, I bring real-world lessons and engaging storytelling to audiences who want to better understand what it takes to succeed in this fast-moving, guest-focused industry.